Leveraging Video Chat to Increase Customer Engagement

Rob Astudillo
December 15, 2022

Businesses are constantly seeking new and innovative solutions to enhance the customer experience. For example, many companies have started offering video calls for customer service to create more seamless and personalized support to keep consumers engaged and satisfied throughout the customer journey.

This article will cover the benefits of offering video chat for your customers and how to leverage it for your business.

Benefits of Using Video Chat for Customer Service

Giving your customers easy access to customer support and quickly and thoroughly helping them with their questions or challenges is essential to delivering a great customer experience. Offering video calls for your customers help accomplish that.

Humanizes and personalizes the digital customer experience

Video calls give online customers the needed human touch compared to other platforms because customer support agents can better understand their needs when seeing a customer's face and emulating a real-life experience.

Face-to-face communication helps build rapport with customers. For example, customer service representatives can use video chat to provide an interactive and personalized experience that makes customers feel important and valued.

Solve problems quickly

The best way to solve an issue is by talking about it face to face. It becomes easier to understand the customer's intent when you read their body language and hear their voice. Email or text messages can easily get misinterpreted in tone and context.

Video chat eases situations when your customer wants to speak to a live person to handle their needs personally. It assures them that they are being listened to and that you want their business to achieve customer success.

Video chat can also cut resolution time and costs. It reduces follow-ups and the number of touchpoints and leads to a more thorough resolution of issues, and in the end, helps save time and money for your business.

Boosts brand trust

Personal interactions lead to stronger relationships which can lead to repeat customers and decrease customer churn value of your customers.

Nowadays, customers want the most convenient channel, regardless of the situation. With website and mobile messaging, customers can contact companies with little effort. But a video call completes the picture with its personal touch.

Helps sales teams close more deals

Flexible sales teams can pursue more opportunities and drive significant sales without traveling to customers.

To achieve success, take the time to set the stage for the video call to ensure everything looks professional. This includes choosing the best hardware for audio and video. Another thing to consider is ensuring that your prospects have access to all the information they need to make an informed decision about your sales pitch. Send these documents and videos in advance.

Make the most of visual presentations and have the sales tools you need to demonstrate your product. Finally, remember to establish your goals from the beginning. Then, direct the flow of the conversation by letting prospects know what to expect from the video call.

Doing video chats right builds trust with your customers. To build trust, we need to interact with each other personally and meaningfully. Face-to-face communication can help your team establish more credibility through video conferencing.

Some Industries that Use Video Chat

Real Estate

Real estate agents can use video chat to answer clients' queries, give them a virtual property tour, and proceed with a sale. In addition, remote viewings help provide exceptional customer service by limiting customer travel.

Financial Services

More people are banking online, so financial services that offer security-compliant video can provide all the guidance their customers need without leaving their homes. In addition, video chat offers personalized and two-way communication to help members solve issues quickly.

Healthcare

The ability to offer face-to-face appointments remotely reduces costs and increases efficiency. In addition, customers can request clinical consultations around their availability, and healthcare professionals can provide advice and care to patients at home.

Tech and Software Companies

Many tech companies leverage offers video calls to demo their product to potential clients or help onboard new customers. In addition, many offer video chat for tech support calls as well. As a result, technical support agents can see the customer's issues in real-time, which allows them to diagnose their issue more quickly and help the customer.

Optimize the Customer Experience through Video Chat

Video chat for customer service is the most flexible solution today. It helps businesses provide personalized assistance and not rely on canned responses. In addition, face-to-face support creates trust, which becomes increasingly important as a product's or service's value increases.

If you are interested in leveraging an offshore team to assist you with customer support, eFlexervices may be the right partner. We help our partners build offshore teams in the Philippines. We will recruit top professionals with experience handling customer support or sales inquiries through phone, SMS, chat, and video calls. We prioritize creating a tailored customer experience, making each customer feel at ease at every interaction. For more information about eFlexervices, feel free to contact us.

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We encourage you to contact us with any questions or comments you may have.

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