Highly Skilled Talent In The Philippines

Rob Astudillo
September 15, 2022

The Philippines is among the world's top countries for outsourcing services, along with India, Ukraine, Poland, South Africa, and Malaysia. Beyond customer service and back-office roles, more companies are entrusting other vital business functions to offshore teams in the Philippines. This article will discuss why companies leverage offshore teams to assist them with more complex tasks beyond customer service and data entry.

Finance and Accounting

Outsourcing finance and accounting tasks to the Philippines is advantageous because the country has a strong talent pool of experienced professionals qualified Filipino CPAs. They specialize in international accounting and taxation standards, procedures, regulations, and systems.

Aside from CPAs, businesses can hire many other accounting professionals, like auditors, investment accountants, government accountants, management accountants, and more. Most of these professionals are also well-versed in standard accounting software like:

  • QuickBooks
  • Xero
  • Accounting by Wave
  • NetSuite
  • Microsoft Navision
  • SAP
  • CRM Management
  • MYOB

Data Science and Data Analytics

Businesses are investing more in analytics to support sound business decisions and stay competitive. In the Philippines, many professionals work in various data analyst roles, including digital analysts, data researchers, and reports analysts.

These professionals can navigate tools such as:

  • RStudio
  • Python
  • Tableau
  • Jenkins
  • Datapine
  • Splunk Platform
  • Apache Spark
  • KNIME Platform
  • SAS Business Analytics
  • QlikView

Web Development and Design

The web design industry is one of the hottest sectors in the Philippines. As a result, businesses can expect outsourced teams in the Philippines to hold associate's or bachelor's degrees in art, design, web design, or other related programs.

Filipino web designers have strong proficiency in:

  • UI/UX
  • Modern CSS layouts
  • Graphic design

They also have technical expertise with:

  • PHP
  • CodeIgniter
  • HTML
  • CSS
  • JavaScript/jQuery
  • Bootstrap
  • MySQL
  • Web APIs
  • WordPress
  • AWS
  • JIRA
  • Git
  • CI/CD
  • Talend Open Studio

Design tools include the Adobe suite:

  • Photoshop
  • Illustrator
  • After Effects
  • InDesign

Digital Marketing and Search Engine Optimization (SEO)

Businesses need strong digital marketing and SEO strategies to reach wider audiences. Specialists from the Philippines are experienced B2B marketers with a good understanding of niche markets. They come from backgrounds such as:

  • Digital merchandisers
  • Web marketers
  • Digital advertising specialists
  • SEO specialists
  • Content marketing strategists

Filipino digital marketing specialists are skilled in:

  • Marketing automation
  • Keyword and competitor research
  • Content ideation and creation
  • Social media management
  • Paid digital campaigns
  • Managing digital media budgets

Tools of the trade include:

  • Google Search Console
  • Ubersuggest
  • Jasper
  • Clearscope
  • SEMRush
  • HubSpot
  • Ahrefs
  • Latana
  • Spyfu

Beyond T1 Technical Support and Customer Service

The Philippines is renowned for stellar customer service. Filipinos' warm and friendly personalities help them connect with customers instantly. Beyond that, customer service representatives from the Philippines are highly flexible and continue to gain new skills to stay competitive.

The country is aiming higher, targeting multilingual call center services as its future niche. Many companies are leveraging Filipinos’ natural multilingual abilities often speaking two or three languages since childhood to expand beyond English. They also hire foreign nationals to support partners in other native tongues.

Additionally, technical support agents in the Philippines can assist partners in essential technical conversations. For example, many customer support agents in the Philippines host Zoom calls with customers to diagnose and resolve technical issues quickly. This is a service that eFlex offers to help partners boost customer satisfaction.

The Philippines is Shifting to Higher Value Services

The Philippine outsourcing industry is mature enough to shift toward offering higher-value services, future-proofing its BPO sector.

Many providers in the country, like eFlexervices, have begun focusing on more complex services such as data analytics, new technologies, and process design work that cannot easily be automated. These providers also invest in upgrading their workforce through in-house training initiatives.

As a preferred outsourcing firm, eFlex continues to invest in resources to ensure high productivity and smooth operations. We keep up with demand, always striving to expand into higher-value services to remain a leader in the outsourcing industry.

We help our partners build bespoke teams in the Philippines and recruit top talent with the skills and experience to achieve their business goals. Whether our partners need a data scientist, a digital marketing specialist, or a bilingual agent, we find the best team member for the role.

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We encourage you to contact us with any questions or comments you may have.

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